CTJ Energy began to change their business model. Previously they served the restaurant industry with welded stainless products. With a deep background in specialty welding, they moved to designing pressure vessels for the oil and gas industry. Repositioning them to better serve this sector required a complete rebrand and positioning.
The founder of the company is a welder by trade with an immense knowledge of the welding industry and making welding specialty products. As they moved into the energy sector, it made sense to position them as a welding centric company. The final symbol reflects the temperature ranges of the welding flame as it welds different materials.
:: Identity Program Design
:: Brand Positioning
:: Web Design
:: Brochure Design
We were drifting a bit, and morphing into a new company.
Art studied us and our market and knew exactly what to do
to position us going forward. Now we have an identity that will serve us
for a very long time to come.
CTJ Energy began to change their business model. Previously they served the restaurant industry with welded stainless products. With a deep background in specialty welding, they moved to designing pressure vessels for the oil and gas industry. Repositioning them to better serve this sector required a complete rebrand and positioning.
The founder of the company is a welder by trade with an immense knowledge of the welding industry and making welding specialty products. As they moved into the energy sector, it made sense to position them as a welding centric company. The final symbol reflects the temperature ranges of the welding flame as it welds different materials.
:: Brand Positioning
:: Web Design
:: Brochure Design
We were drifting a bit,
and morphing into a new
company. Art studied us
and our market
and knew exactly what to do
to position us going forward.
Now we have an identity
that will serve us
for a very long time
to come.
