CTJ Energy
CTJ Energy began to change their business model. Previously they served the restaurant industry with welded stainless products. With a deep background in specialty welding, they moved to designing pressure vessels for the oil and gas industry. Repositioning them to better serve this sector required a complete rebrand and positioning.
The founder of the company is a welder by trade with an immense knowledge of the welding industry and making welding specialty products. As they moved into the energy sector, it made sense to position them as a welding centric company. The final symbol reflects the temperature ranges of the welding flame as it welds different materials.
:: Identity Program Design
:: Brand Positioning
:: Web Design
:: Brochure Design
We were drifting a bit, and morphing into a new company.
Art studied us and our market and knew exactly what to do
to position us going forward. Now we have an identity that will serve us
for a very long time to come.
CTJ Energy Services is a designer and fabricator of high pressure vessels for the oil and gas industry.
Their expertise lies in welded products.
The identity is based on the temperatures of the welding flame.
CTJ Energy began to change their business model. Previously they served the restaurant industry with welded stainless products. With a deep background in specialty welding, they moved to designing pressure vessels for the oil and gas industry. Repositioning them to better serve this sector required a complete rebrand and positioning.
The founder of the company is a welder by trade with an immense knowledge of the welding industry and making welding specialty products. As they moved into the energy sector, it made sense to position them as a welding centric company. The final symbol reflects the temperature ranges of the welding flame as it welds different materials.
:: Brand Positioning
:: Web Design
:: Brochure Design
We were drifting a bit,
and morphing into a new
company. Art studied us
and our market
and knew exactly what to do
to position us going forward.
Now we have an identity
that will serve us
for a very long time
to come.
