ProAm Events is a golfer’s dream. They host ProAm golf tournaments in the US and Mexico for golf Professionals and their guests. Their emphasis is on a Premier Event, each and every time. Every golf venue is thoroughly vetted for a top quality golf experience and sublime accommodations. Players and guests are treated like Tour professionals, with many touchpoints personalized to each player and guest. The tournaments are run like Tour events, although handicapped for competitive play.
:: Brand Positioning
:: Web Design
:: Brochure Design
:: On Going Promotion and Social Media
ProAm Events is a golfer’s dream. They host ProAm golf tournaments in the US and Mexico for golf Professionals and their guests. Their emphasis is on a Premier Event, each and every time. Every golf venue is thoroughly vetted for a top quality golf experience and sublime accommodations. Players and guests are treated like Tour professionals, with many touchpoints personalized to each player and guest. The tournaments are run like Tour events, although handicapped for competitive play.
:: Identity Program Design
:: Brand Positioning
:: Web Design
:: Brochure Design
:: On Going Promotion and Social Media
It was exciting to acquire a business like this.
Operationally, we shored up the offering and got it going in the right direction.
Art’s help in revitalizing the Brand, and now keeping it fresh has been
an important key to our success.
Every event takes place at a Premier golf destination, and every serious player is familiar with the golf destination logos. I decided to create a series of “Event Badges” to identify each ProAm using elements from the destination logos. We use them on literally every promo item for each event. Players love the recognition of venues played and we love the exposure to potential players.
All of our printed communications revolve around the exquisite golf destinations and top-tier accommodations. We are fortunate to work with the very best resorts, all who have beautiful imagery and videos to showcase their properties.
At each event, players are given 1 dozen premium golf balls. We purchase Titleist balls in large numbers (somewhere around 300 dozen at a pop), so I asked Titleist if we could print custom boxes. They agreed and we printed each course image along with the Event Badge on the boxes. We mix and match the events, and they all go in a custom dozen box. It’s great for the Brand and players love them.
