Zona Energy is a drilling and production company. In 2020, they acquired over 1.5 million acres of land in the Permain Basin. After exhaustive studies they began to institute drilling on selected parcels. As a startup, they had no image and Brand Standards. They had a very short time to begin operations so I worked to create the image and apply it to a wide variety of uses.
The identity is based on what they do – drill into the earth layers to extract hydrocarbons. I built a pattern based on a topographical map of a field that we use as a background for the identity. Colors are earthtones.
:: Identity Program Design
:: Brand Positioning
:: Web Design
:: Brochure Design
:: Brand Positioning
:: Web Design
:: Brochure Design
Zona Energy is a drilling and production company. In 2020, they acquired over 1.5 million acres of land in the Permain Basin. After exhaustive studies they began to institute drilling on selected parcels. As a startup, they had no image and Brand Standards. They had a very short time to begin operations so I worked to create the image and apply it to a wide variety of uses.
The identity is based on what they do – drill into the earth layers to extract hydrocarbons. I built a pattern based on a topographical map of a field that we use as a background for the identity. Colors are earthtones.
:: Identity Program Design
:: Brand Positioning
:: Web Design
:: Brochure Design
All the parts of the Identity program revolve around the earthtone color palette, the Company Trademark and the background pattern, based on a topography map of an oil field.
